The Goods — I Am My Billboard

Flint, Michigan natives Carl Johnson Jr. and his wife Alexis are making people's lives easier and healthier with Goodfit Kitchen, a meal prep delivery service that promotes health and wellness. The company's name was inspired by the couple's motto of only wanting to align with things that are a good fit.

One of the issues that many businesses face is knowing whether or not they are able to withstand unforeseen circumstances should they arise. Flint native Ed Wilson knew that even with the emergence of 2020's pandemic, he wanted for him, his family and business to stay afloat while also continuing to scale.